Conversion Tracking
Learn how to define conversion events, assign values, prevent duplicate reporting, and verify that campaign tracking reflects meaningful outcomes.
9 min read
Read the guideConversion Tracking
Learn how to connect calls, qualified leads, store purchases, and closed sales to the campaigns that generated them without losing reporting context.
9 min read
Read the guideConversion Tracking
Measure funnel revenue across the click, checkout, and post-purchase path so ad spend, order value, and later upsells can be judged together.
9 min read
Read the guideConversion Tracking
Connect phone-call revenue back to the campaign click that created it so offline sales stop disappearing from your ROI and attribution reviews.
8 min read
Read the guideConversion Tracking
Reconcile conversion discrepancies across ad platforms, analytics, and checkout records by checking event definitions, timing, attribution, and duplicates.
4 min read
Read the guideConversion Tracking
Use a practical prelaunch tracking checklist to verify destinations, campaign identifiers, conversion events, revenue, and reporting before ads go live.
4 min read
Read the guideConversion Tracking
Find duplicate conversion events, define stable order identifiers, test notification retries, and reconcile campaign reporting with real business outcomes.
4 min read
Read the guide