Attribution
Marketing Attribution: What It Is and How to Choose a Model
Learn what marketing attribution is, how common attribution models work, and how to choose a model that supports better campaign decisions.
8 min read
Read the guideTracly blog
Practical guides for clearer campaign decisions.
Learn how to improve attribution, traffic quality, testing, and campaign measurement without treating your data as a black box.
Attribution
Last-Click vs. Multi-Touch Attribution: When Each Model Fits
Compare last-click and multi-touch attribution, understand their tradeoffs, and choose a reporting view that fits your marketing decisions.
7 min read
Read the guideTraffic Quality
How to Detect and Filter Bot Traffic From Marketing Analytics
A practical guide to finding suspicious traffic patterns, protecting campaign reporting, and improving confidence in your marketing analytics.
8 min read
Read the guideOptimization
Link Rotators: How They Work and When to Use One
Understand link rotators, weighted traffic distribution, and how to use them responsibly for campaign testing and optimization.
7 min read
Read the guideOptimization
A/B Testing Landing Pages: A Practical Statistical-Significance Guide
Learn how to plan an A/B landing-page test, choose meaningful metrics, avoid common mistakes, and decide when a result is ready to act on.
9 min read
Read the guidePrivacy-Ready Tracking
Marketing Attribution After iOS Privacy Changes: A Practical Guide
Build a more resilient marketing measurement process after iOS privacy changes with clear data practices and realistic attribution expectations.
8 min read
Read the guideCampaign Analytics
How to Measure True Campaign ROI Across Paid Channels
A step-by-step guide to measuring campaign ROI with reliable cost, conversion, quality, and attribution inputs across paid marketing channels.
8 min read
Read the guideConversion Tracking
Conversion Tracking: How to Measure What Happens After the Click
Learn how to define conversion events, assign values, prevent duplicate reporting, and verify that campaign tracking reflects meaningful outcomes.
9 min read
Read the guidePrivacy-Ready Tracking
Server-Side vs. Client-Side Tracking: Which Should You Use?
Compare server-side and browser-based tracking, understand the tradeoffs, and choose a measurement approach that fits your campaigns and data responsibilities.
9 min read
Read the guideCampaign Analytics
UTM Parameters vs. Sub-ID Tracking: When to Use Each
Learn how UTM parameters, sub-IDs, and dynamic campaign values differ, then build a consistent link-tagging system for dependable reporting.
8 min read
Read the guideAttribution
Cross-Device Attribution: How to Connect Customer Journeys
Understand how cross-device attribution connects customer interactions, where matching uncertainty enters, and how to report multi-device journeys responsibly.
9 min read
Read the guideConversion Tracking
Offline Conversion Tracking: Connect Leads and Sales to Ads
Learn how to connect calls, qualified leads, store purchases, and closed sales to the campaigns that generated them without losing reporting context.
9 min read
Read the guideOptimization
Geo and Device Targeting: How to Route Campaign Traffic
Learn how to route campaign visitors by location or device, design safe fallback rules, and test targeted destinations without weakening experiment quality.
8 min read
Read the guidePrivacy-Ready Tracking
Retargeting Pixels vs. Conversion Tracking: What Is Different?
Understand how retargeting pixels and conversion tracking serve different jobs, then organize events, audiences, and measurement without duplicate reporting.
8 min read
Read the guideAffiliate Tracking
Affiliate Link Tracking Software: Features That Protect Revenue
Compare the affiliate link tracking features that reduce reporting blind spots, protect revenue, and help marketers scale winners with more confidence.
9 min read
Read the guideAffiliate Tracking
How to Track Affiliate Sales With Sub-IDs and Revenue Attribution
Set up Sub-ID-based affiliate tracking so you can compare placements, creators, and offers by clicks, conversions, revenue, cost, and ROI.
9 min read
Read the guideAffiliate Tracking
How to Split-Test Affiliate Offers With One Tracking Link
Use one tracked link to compare affiliate offers, control traffic allocation, and move budget toward the better-converting destination with less guesswork.
8 min read
Read the guideLink Management
Custom-Domain Tracking Links: Why Marketers Use Their Own Domain
Understand when custom-domain tracking links are worth the setup and how branded routing improves control, consistency, and long-term campaign management.
8 min read
Read the guideConversion Tracking
How to Track Funnel Revenue From Ad Click to Checkout and Upsells
Measure funnel revenue across the click, checkout, and post-purchase path so ad spend, order value, and later upsells can be judged together.
9 min read
Read the guideAgency Reporting
Campaign Tracking Software for Agencies: Prove ROI to Every Client
Choose agency-ready campaign tracking that keeps client links, reporting, attribution, and team access organized without rebuilding every report by hand.
9 min read
Read the guideConversion Tracking
How to Track Phone Sales Back to the Original Marketing Campaign
Connect phone-call revenue back to the campaign click that created it so offline sales stop disappearing from your ROI and attribution reviews.
8 min read
Read the guideCampaign Analytics
Email Link Tracking: Connect Newsletter Clicks to Sales
Learn how to track email links by send and placement, separate click activity from buying intent, and connect newsletter campaigns to sales revenue.
4 min read
Read the guideTraffic Quality
How to Evaluate Solo Ad Traffic Beyond Delivered Clicks
Evaluate solo ad traffic with a practical scorecard for delivered clicks, qualified leads, confirmed sales, and comparable costs before buying again.
4 min read
Read the guideAffiliate Tracking
Earnings Per Click vs. Cost Per Click: Find Your Break-Even Point
Compare earnings per click with cost per click using matched traffic and revenue definitions, then calculate a practical break-even acquisition limit.
4 min read
Read the guideConversion Tracking
Why Conversion Numbers Do Not Match Across Marketing Tools
Reconcile conversion discrepancies across ad platforms, analytics, and checkout records by checking event definitions, timing, attribution, and duplicates.
4 min read
Read the guideCampaign Analytics
UTM Naming Conventions: A Practical Campaign Tracking Template
Create a consistent UTM naming convention with clear source, medium, campaign, and placement fields so your team can compare campaign results reliably.
4 min read
Read the guideConversion Tracking
Paid Campaign Tracking Checklist: Verify Before You Launch
Use a practical prelaunch tracking checklist to verify destinations, campaign identifiers, conversion events, revenue, and reporting before ads go live.
4 min read
Read the guideOptimization
Tracking Link Not Working? A Step-by-Step Troubleshooting Guide
Diagnose tracking-link failures by checking the hostname, redirect chain, destination, campaign parameters, and conversion handoff in a repeatable order.
4 min read
Read the guideConversion Tracking
Duplicate Conversion Tracking: How to Find and Prevent It
Find duplicate conversion events, define stable order identifiers, test notification retries, and reconcile campaign reporting with real business outcomes.
4 min read
Read the guideAffiliate Tracking
Postback Tracking: Connect Affiliate Clicks to Conversions
Understand the click-to-conversion postback workflow, map identifiers and payout fields, and test delivery without mistaking notifications for matched sales.
4 min read
Read the guideAttribution
Attribution Windows: Choose a Useful Conversion Lookback
Choose a conversion lookback using observed buying delays, compare campaigns at similar maturity, and document window changes before reviewing performance.
4 min read
Read the guideCampaign Analytics
Cost per Lead vs. Qualified Lead: Compare Campaign Quality
Compare lead cost with qualified outcomes, define consistent qualification stages, and trace campaign sources through sales without rewarding cheap submissions.
4 min read
Read the guideLink Management
QR Code Campaign Tracking: Measure Visits and Outcomes
Track QR campaign visits by physical placement, test the printed journey, and connect measurable outcomes without confusing link requests with unique scans.
4 min read
Read the guideOptimization
Tracking Link Redirect Chains: Audit Every Campaign Handoff
Audit each redirect in a campaign journey, verify parameter preservation and routing, and remove unnecessary handoffs without losing required measurement.
4 min read
Read the guideCampaign Analytics
Weekly Campaign Review: Turn Tracking Data Into Decisions
Run a repeatable weekly campaign review that checks measurement, compares mature outcomes and costs, and assigns a focused next action with a review date.
4 min read
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