Attribution
Marketing Attribution: What It Is and How to Choose a Model
Learn what marketing attribution is, how common attribution models work, and how to choose a model that supports better campaign decisions.
8 min read
Read the guideTracly blog
Practical guides for clearer campaign decisions.
Learn how to improve attribution, traffic quality, testing, and campaign measurement without treating your data as a black box.
Attribution
Last-Click vs. Multi-Touch Attribution: When Each Model Fits
Compare last-click and multi-touch attribution, understand their tradeoffs, and choose a reporting view that fits your marketing decisions.
7 min read
Read the guideTraffic Quality
How to Detect and Filter Bot Traffic From Marketing Analytics
A practical guide to finding suspicious traffic patterns, protecting campaign reporting, and improving confidence in your marketing analytics.
8 min read
Read the guideOptimization
Link Rotators: How They Work and When to Use One
Understand link rotators, weighted traffic distribution, and how to use them responsibly for campaign testing and optimization.
7 min read
Read the guideOptimization
A/B Testing Landing Pages: A Practical Statistical-Significance Guide
Learn how to plan an A/B landing-page test, choose meaningful metrics, avoid common mistakes, and decide when a result is ready to act on.
9 min read
Read the guidePrivacy-Ready Tracking
Marketing Attribution After iOS Privacy Changes: A Practical Guide
Build a more resilient marketing measurement process after iOS privacy changes with clear data practices and realistic attribution expectations.
8 min read
Read the guideCampaign Analytics
How to Measure True Campaign ROI Across Paid Channels
A step-by-step guide to measuring campaign ROI with reliable cost, conversion, quality, and attribution inputs across paid marketing channels.
8 min read
Read the guideConversion Tracking
Conversion Tracking: How to Measure What Happens After the Click
Learn how to define conversion events, assign values, prevent duplicate reporting, and verify that campaign tracking reflects meaningful outcomes.
9 min read
Read the guidePrivacy-Ready Tracking
Server-Side vs. Client-Side Tracking: Which Should You Use?
Compare server-side and browser-based tracking, understand the tradeoffs, and choose a measurement approach that fits your campaigns and data responsibilities.
9 min read
Read the guideCampaign Analytics
UTM Parameters vs. Sub-ID Tracking: When to Use Each
Learn how UTM parameters, sub-IDs, and dynamic campaign values differ, then build a consistent link-tagging system for dependable reporting.
8 min read
Read the guideAttribution
Cross-Device Attribution: How to Connect Customer Journeys
Understand how cross-device attribution connects customer interactions, where matching uncertainty enters, and how to report multi-device journeys responsibly.
9 min read
Read the guideConversion Tracking
Offline Conversion Tracking: Connect Leads and Sales to Ads
Learn how to connect calls, qualified leads, store purchases, and closed sales to the campaigns that generated them without losing reporting context.
9 min read
Read the guideOptimization
Geo and Device Targeting: How to Route Campaign Traffic
Learn how to route campaign visitors by location or device, design safe fallback rules, and test targeted destinations without weakening experiment quality.
8 min read
Read the guidePrivacy-Ready Tracking
Retargeting Pixels vs. Conversion Tracking: What Is Different?
Understand how retargeting pixels and conversion tracking serve different jobs, then organize events, audiences, and measurement without duplicate reporting.
8 min read
Read the guideAffiliate Tracking
Affiliate Link Tracking Software: Features That Protect Revenue
Compare the affiliate link tracking features that reduce reporting blind spots, protect revenue, and help marketers scale winners with more confidence.
9 min read
Read the guideAffiliate Tracking
How to Track Affiliate Sales With Sub-IDs and Revenue Attribution
Set up Sub-ID-based affiliate tracking so you can compare placements, creators, and offers by clicks, conversions, revenue, cost, and ROI.
9 min read
Read the guideAffiliate Tracking
How to Split-Test Affiliate Offers With One Tracking Link
Use one tracked link to compare affiliate offers, control traffic allocation, and move budget toward the better-converting destination with less guesswork.
8 min read
Read the guideLink Management
Custom-Domain Tracking Links: Why Marketers Use Their Own Domain
Understand when custom-domain tracking links are worth the setup and how branded routing improves control, consistency, and long-term campaign management.
8 min read
Read the guideConversion Tracking
How to Track Funnel Revenue From Ad Click to Checkout and Upsells
Measure funnel revenue across the click, checkout, and post-purchase path so ad spend, order value, and later upsells can be judged together.
9 min read
Read the guideAgency Reporting
Campaign Tracking Software for Agencies: Prove ROI to Every Client
Choose agency-ready campaign tracking that keeps client links, reporting, attribution, and team access organized without rebuilding every report by hand.
9 min read
Read the guideConversion Tracking
How to Track Phone Sales Back to the Original Marketing Campaign
Connect phone-call revenue back to the campaign click that created it so offline sales stop disappearing from your ROI and attribution reviews.
8 min read
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